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FizzKids

from fuzzy wuzzy to Fizz Kids

STUDIO: JB CHICAGO
CLIENTS: FIZZ KIDS
Year: 2015


Brand Idea

In getting to know the brand, we came to understand how unique their products are and how deep their passion for toys runs. These discoveries guided us in telling their story – including its name. In a nutshell: On March 22, 1985, a truck carrying 1,800 cases of soda collided into a toy company. This collision not only changed the quiet, little town of Carbondale forever… it was also the day the Fizz Kids were born.

Creative Branding

To bring this idea to life, we gave the brand’s look and feel a complete overhaul. Using bright, bold colors, and a clean, modern font, our logo redesign is reminiscent of a brand straight out of the 80s. In addition, we developed flat, vector-style animations that assist in telling the story of the transformation from fuzzy wuzzy to bad-ass little characters.