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Lively Up Kombucha

forever organic. forever authentic. no compromises.

Studio: MNJackson Design Co
Client: Lively up kombucha
Product photographer: Megan Jackson
Year: 2018

 

Creative Branding

The challenge was to figure out a way to combine the cultural, zen aspect of tea and these new neurological, scientific benefits found in the coffee cherry. After researching the origins of this tea, we drew inspiration from the architecture and intricate patterns found in ancient Arabia. We applied these aspects into a mandala to symbolize the spiritual and happy medium between zen and science.

Package Design

Kishr is a tea that benefits your brain while shaking up the tea aisle as a whole, so we’re asking consumers to rethink what they drink. We brought our idea to life via new black-on-black packaging, designed to help Kishr stand out from its shelf-mates. We then incorporated the mandala pattern, which consisted of coffee cherries, vines and the neurosystem in a repeating radial pattern. Everything else was kept crisp, clean and bold – namely the product’s benefits and flavors.

 
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